Ashita Supreme Smoothing Shampoo for Frizz Control

What it is: A multi-benefit gentle shampoo that thoroughly cleanses hair for sixteen times smoother hair, plus instant and long-lasting frizz control. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Frizz - Shine - Straightening and Smoothing Key Benefits: - Enhances hair shine and smoothness - Manages scalp health and leaves scalp balanced and healthy - Gently cleanses for intensely revitalized hair Highlighted Ingredients: - Ashitaba Extract: Supports scalp and hair health for less breakage and more softness and shine. - Ferulic Acid: Antioxidant that forms a shield around the hair to preserve vibrancy and strength. Ingredient Callouts: Free of parabens. What Else You Need to Know: This gentle shampoo is formulated with the rare, precious, Japanese-sourced ingredients ashitaba and ferulic acid. This silicone- and paraben-free shampoo intensely cleanses and removes product buildup while detangling for long-lasting frizz control, leaving hair sixteen times smoother and three times shinier. It is perfect for all hair types and supports holistic hair health. Clinical Results: When used as system of Ashita Supreme Shampoo, Mask, and Serum vs. non-conditioning shampoo​: - 16X instantly smoother hair - 99% stronger hair - Instantly reduces breakage When using Ashita Supreme Hair Serum vs. non-conditioning shampoo​: - Instant and long-lasting frizz control ​ When using Ashita Supreme Shampoo vs. unwashed hair: - 3X instantly enhanced shine