Shop Be Gentle in Los Angeles, CA

What it is: A gentle, hypoallergenic, dermatologist-approved shampoo with nourishing and soothing ingredients—and without fragrance or essential oils. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Dryness - Shine - Color Safe Key Benefits: - Gentle and free of essential oils - Soothes the skin - Calms, nourishes, and hydrates Formulation: Liquid Highlighted Ingredients: - Aloe Vera: Contains vitamins and minerals known to provide antimicrobial and irritation-minimizing benefits. - Oat Milk: Contains polysaccharides and is rich in omega-6 fatty acids and vitamin B. - Green Tea Extract: Provides antioxidant, antimicrobial, and irritation-minimizing benefits. Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging. What Else You Need to Know: Specifically formulated for individuals with sensitivities to fragrance, essential oils, lactose, soy, and gluten, this shampoo has a dermatologist-approved, vegan, cruelty-free, and 99 percent naturally derived formula. Its 100 percent post-consumer recycled bottle comes in 100 percent recyclable packaging. Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.