Brazilian Joia™ Strengthening + Smoothing Shampoo

What it is: A sulfate-free, color-safe, bond-repairing, weightlessly hydrating shampoo for soft, healthy-looking hair infused with the Cheirosa ’62 fragrance. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine and Medium Hair Concerns: - Frizz - Color Safe - Damage, Split Ends, and Breakage Key Benefits: - Reduces damage, frizz, and split ends - Helps protect hair from future damage - Provides lightweight hydration Highlighted Ingredients: - SOL Seal Technology™: Is shown to repair damaged hair and prevent future damage with one use. - Brazil Nut Oil: Is rich in selenium, which nurtures, protects, and restores vital shine. - Buriti Fruit: Is brimming with healthy fats that fight frizz and strengthen dry, brittle hair. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: Damage doesn’t discriminate—fine to medium hair needs repair and weightless hydration. Clinically shown to reduce 58 percent of damage, this repairing shampoo combines patented SOL Seal Technology™ with nutrient-rich Brazilian ingredients. Wash away your worries with the iconic Cheirosa ’62 scent. Fragrance Description: The summer crush of a fragrance features deliciously warm and subtle floral notes, conjuring happy vibes and instant smiles. Clinical Results: In an independent third-party clinical study, after 1 use in combination with the Brazilian Joia™ Strengthening + Smoothing Conditioner (sold separately), results showed: - 58% reduction of hair damage - 71% frizz reduction for 8 hours - Hair was protected from future damage