Curl Charisma™ Rice Amino + Avocado Hydrating Shampoo

What it is: A hydrating shampoo for soft, defined waves and curls with less frizz. Hair Type: Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Curl-Enhancing - Dryness - Frizz Key Benefits: - Provides a hydrating cleanse without stripping your hair of its natural oils - Minimizes frizz to enhance curl definition - Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex® Formulation: Liquid Highlighted Ingredients: - Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing moisture. - Shea Butter: Hydrates and softens curls with rich antioxidants. - Tomato Fruit Ferment: Seals the hair cuticle to enhance definition and ensure consistent curl formation. Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free. What Else You Need to Know: A 97 percent natural formula, this sulfate-free shampoo is fortified with rice amino acids that seal the hair cuticle and lock out frizz-causing humidity. Tomato fruit ferment enhances moisture retention for uniform curl formation, while ultra-hydrating shea butter and avocado oil enhance softness without weighing the hair down. Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.