Shop Gold Lust Transformative Hair Mask in Los Angeles, CA

What it is: An intensive, nutrient-rich mask that restores softness, shine, and body to dry, overworked hair with every application. Hair Type: Fine, Medium, and Thick Hair Texture: Coily, Curly, Straight, and Wavy Hair Concerns: - Frizz - Shine - Damage, Split Ends, and Breakage Key Benefits: - Provides intense moisture and nourishment - Rebuilds and fortifies hair fibers - Improves hair elasticity Highlighted Ingredients: - Bio-Restorative Complex (Biotin, Plant Collagen, Caffeine, and Niacinamide): Penetrates the hair cuticle to fortify, nourish, and strengthen. - Baobab Tree Oil: Delivers vitamins A, D, E, and F along with antioxidant protection from damaging and drying free radicals. - Oribe Signature Complex: Defends hair from environmental elements, oxidative stress, photoaging, and the deterioration of natural keratin. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free. What Else You Need to Know: This restorative mask is like a fountain of youth for your hair. Fortified with baobab and jasmine extracts, it intensely moisturizes and rebuilds damaged hair fibers. Its biotin-, antioxidant-, and protein-rich formula penetrates and strengthens each strand, restoring softness, body, and brilliance with each use. All Oribe products are dermatologist tested and formulated with safe, high-quality, innovative ingredients. They are also PETA approved, UV protective, and color- and keratin-treatment safe. Fragrance Description: Created in collaboration with one of the oldest French Fragrance houses, Oribe’s signature scent, Côte d’Azur, features sun-drenched notes of Calabrian bergamot, white butterfly jasmine, and sandalwood—embodying the glamour and heat of the legendary destination. Research Results: Based on a 7-day consumer panel survey of 100 women: - 94% said hair feels softer and smoother - 91% said hair feels more hydrated and nourished - 86% said the appearance of damaged hair was reversed