Limited Edition Airstrait™ Straightener | Jasper Plum

WHAT IT IS : Now in limited edition Jasper plum. Dries and straightens simultaneously from wet to dry. Engineered to create a natural straight finish for multiple hair types. No hot plates. No heat damage. Your routine, simplified. When used in wet to dry mode. ²When used in wet to dry mode vs. hot plate straighteners which operate with extreme heat. When used in wet to dry mode vs. unstyled, untreated hair. Time vs. existing routine. Based on the responses of 250 US Airstrait owners after min. 30 days of use, surveyed by Dyson in August 2023. Actual time saved may vary depending on the individual s hair and styling routine.. WHAT IT DOES : The Dyson Airstrait dries and straightens hair simultaneously. Take hair from wet to finished look – with one machine. Wet to dry straightening, with air. No hot plates. No heat damage. Engineered to maintain hair strength: Maintain strength. Protect shine. Our latest hair care innovation combines our expertise in airflow with everything we've learned about hair styling to pioneer a new way to straighten – without extreme heat..