Shop New Mod Eyeshadow Palette in Los Angeles, CA

WHAT IT IS: Dress your eyes to the nines with this à la mode array of matte, shimmer and metallic shades in silky smooth formulas. Designed with the modern beauty lover in mind, New Mod encourages you to think as a trendsetter and stay ahead of the game. No matter your style, this versatile eyeshadow palette and dual-ended brush will help you create eye looks that kill. WHAT IT'S FOR: For all skin types, including mature skin. WHAT IT DOES: This versatile eyeshadow palette features 14 neutral-mauve shades and a dual-ended brush, perfect for the modern beauty lover. The versatile, long-wearing eyeshadows are perfect for everything from wearable, everyday makeup to full-on gilded glam makeup. FINISH: Luminous, matte, satin. COVERAGE LEVEL: Buildable. HOW TO USE IT: With a fluffy eye brush, softly apply the transition eyeshadow shade of your choice to your crease. Then, with a shader brush, pick up the next shade of your choice and sweep it across the lid. To ensure your look is seamless, diffuse any harsh color lines using a blending brush in windshield-wiper motions along your crease. ABOUT THE BRAND: Sigma Beauty was founded in 2009 by Brazil natives Dr. Simone Xavier and Rene Xavier Filho, a scientist and engineer set on changing the beauty industry. Together, the duo identified a niche in the international beauty market for affordable, high-quality beauty tools. The unstoppable husband-and-wife duo used their backgrounds in science to develop and launch Sigma Beauty's first brush set that instantly captured a cult following and sold out. Sigma Beauty continues to lead the industry in quality, function and innovation with more than 60 patents worldwide and retailers in more than 70 countries.