Shop Sony Sony Alpha a7 Iv Full Frame Mirrorless Interchangeable Lens Digital 4K Camera with Fe 28-70mm Lens - Bundle with 128GB Sd Card, Backpack, Extra in Los Angeles, CA

Introducing the Sony a7 Iv, aptly named "Beyond Basic," a cutting-edge hybrid mirrorless camera that seamlessly blends exceptional still photography and outstanding video performance. With its newly developed 33MP Exmor R Bsi Cmos sensor featuring a back-illuminated design, this camera excels in delivering high clarity, minimal noise, and vibrant color rendering, particularly in challenging low-light conditions.Powered by the Bionz Xr processor, the a7 Iv enables swift image processing, supporting impressive features such as 10 fps shooting, 4K 60p video recording, and advanced Af tracking. Elevate your videography with 10-bit recording, S-Cinetone, S-Log3, and Hlg support, providing extensive color and gamma controls.The Fast Hybrid Af system, covering 94% of the image area, incorporates 759 phase-detection points and facilitates real-time tracking and eye Af for both photo and video modes.